Google Adsense Update: Link ads are being retired on 10 March 2021

Google Adsense Update
Google Adsense Update

Google Adsense decided to retire link ads. This is in order to modernise our available ad formats, based on the feedback from users, publishers and advertisers. In the future, Google will be focussing on improving and developing other ad formats to help you grow.


What does this mean?

From 10 March 2021:

• You will no longer be able to create link ad units.
• Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.
• Responsive link ads will begin to serve display ad units on your site(s).
• Fixed-size link ads will stop serving on your site(s).We will collapse each ad unit where possible. In other cases we will show a blank ad.

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Your earnings Google Adsense

Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimising responsive display ads to maximise performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.


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What to do next?

There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from 10 March 2021.