Micromax plans to launch three new smartphones in India soon, including a budget phone with “premium” features and a “modern look”. The Indian company is teasing the launch through its social media channels before any official announcement. This new development comes amid anti-China sentiment that has reached a new level due to clashes in the Galvan Valley. Micromax launched iOne Note as its last smartphone in the country in October, and it is listed online with a price tag of Rs. 8,199.
There is a line of soft launches in the works, and all of these will start temporarily together next month, a person familiar with the company’s plans told Gadgets 360. The company plans to launch a total of three new phones, which will be available under all. Rupee. 10,000 value segment, the person said.
Micromax is teasing the launch on Twitter – questioning users of its withdrawal plans.
“We are working hard internally and soon we will do something big. Stay tuned! ”Micromax tweeted in response to one of the users asking to offer an alternative to the Chinese phone.
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In a separate tweet, the company said it has a new development tool with premium features, “completely modern in appearance and budget-friendly”.
Micromax is using the hashtags #MadeByIndian and #MadeForIndian in its tweets to support the ongoing sentiment to boycott Chinese products. However, the company is not saying that it is manufacturing new models in India or outsourcing to a manufacturer in China.
It is important to highlight that Micromax has a record of selling rebranded Chinese phones in the past. In December 2014, co-founder Rahul Sharma founded a sub-brand called You Telework, which initially brought one or two rebranded phones from the Shenzhen-based vendor Coolpad which later entered India to sell its models independently. .
“Micromax can definitely try to make a comeback in these times,” said Navkendra Singh, Director, Devices and Ecosystems, India and South Asia, IDC. Only for Micromax, but any new brand like India is trying to enter the highly complex but consolidated smartphone market. “
Singh said the market is now heavily consolidated, with 75 percent of the market among the top five brands, which will only make it harder for Micromax.
Once a king in the market
Micromax was a major domestic player in the mobile phone market in India. The Gurugram-based company became the tenth largest smartphone company globally in the third quarter of 2014. However, it lost ground after the expansion of Chinese companies including Xiaomi in India, which, coupled with some inventory issues, moved faster than the 4G rollout in India. Than many
In 2018, Micromax launched the Infinity N11 and Infinity N12 as its two new smartphone models. The list was contracted last year for just one model – with the launch of the Micromax iOne Note which went quietly for sale in the country in October. It was initially teased in September.
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