Gerena Free Fire is a creation by Garena, a Singapore-based company founded by Forrest Lynn in 2009 and has since developed PC and mobile games, focusing primarily on the Southeast Asian market. Its name is an abbreviation of the words “global” and “arena”.
Free Fire is the first proprietary title launched by the company, and is one of the most popular Battle Royale games for cell phones in the world today: the fourth most downloaded game of data from Google and Apple stores in 2018. In the same year, it was classified as the second most downloaded Battle Royal, ahead of Fortnite and only one step behind PUBG.
In addition to the Garena Free Fire, the company distributes other titles in Southeast Asia, Taiwan and Latin America through the Garna + service (now only Garena), including League of Legends, Heroes of Neweth, FIFA Online 3 and Car Racing Game speed included. Stroller. The service has social functions that are very much in the genre of customers such as Battle.net or Riot Games. It has a quick messaging interface and allows players to publicly and privately list and chat with friends via text messages using this platform.
In addition, until the launch of Garena Free Fire, the company was engaged in publishing third-party games in its primary market. In fact, Garna’s title list is long before its first proprietary title was published. Most of them were available only for the Asian market, and the company has consolidated a lot in that area. In 2015, it had a market value of $ 2.5 billion, although current figures are unknown.